Clinique launches 'Nude Honey' with Battersea Power Station pop-up

Following on from Clinique's cult-favourite Black Honey, a new nude hero joins the Almost Lipstick lineup - Nude Honey. In celebration of the launch, on 4 and 5 July, the beauty giant will host a ‘Honey Goes Nude’ pop-up experience at Battersea Power Station, offering fans an immersive taste of the new launch.

The event promises complimentary Nude Honey lipsticks, iced Honeyade refreshments and surprise giveaways, all in a setting designed to bring the new shade to life. It’s a moment designed for beauty lovers to swatch, sip and snap their way into Clinique’s newest offering.

At £24, Nude Honey delivers the same sheer, balmy formula that turned Black Honey into a generational icon - this time reimagined in a universally flattering nude. Infused with warm and cool pigments, it adapts to your natural lip tone for a bespoke 'your lips but better' finish.

Speaking exclusively to TheIndustry.beauty, Karen Ehrlich, VP Clinique UK & ROI, said: "Nude Honey is more than a new shade, it’s a response to a cultural moment and consumer demand. As the latest chapter in the Almost Lipstick legacy, it builds on the emotional love story of Black Honey, offering a nuanced nude that enhances rather than covers.

"The pop-up allows us to create an intimate, personal moment around a product that lives best when seen and felt. It’s a tactile shade that needs to be experienced in person, and that requires a physical space to fully bring it to life. With this activation, we’re celebrating not only the power of Almost Lipstick, but the power of community, connection, and conversation in beauty."

This follows Clinique's 'Hot Honey' pop-up in Covent Garden back in December 2024, which celebrated the brand's viral Black Honey range. The activation spotlighted the brand's Lip & Cheek Oil, as well as its wider Black Honey collection in an "immersive, festive setting".