Cloud Nine appoints new advisor to support 'ambitious growth plans'

Cloud Nine has welcomed Stephanie Mason in an advisory role to support its "ambitious growth plans", including the UK-based brand's expansion in Australia and New Zealand in 2025.

Mason brings experience as the founder and Chief Executive of Australian hair extensions brand, Showpony.

She will work closely with Cloud Nine's UK-based team to drive its growth strategy, leveraging her knowledge, insight and relationships with both professionals and retailers.

Danny Emmett, CEO of Cloud Nine, said: "Stephanie’s deep understanding of the industry make her the ideal partner for this next chapter of Cloud Nine.

"Her strategic vision and alignment with our values will be instrumental in driving the brand forward. We look forward to an exciting year ahead."

Having become a prominent hair electrical brand since its launch in 2015, Cloud Nine is currently stocked in over 500 retailers as well as premium hair salons across the globe.

In 2024, the business achieved "substantial" year-on-year global growth. The appointment of Mason will build on this success, ensuring Cloud Nine goes from "strength-to-strength" in the territories of Australia and New Zealand.

Its expansion to Australia and New Zealand forms part of the brand's wider growth strategy, with plans to also launch a new styling iron range later this year, alongside a global rebrand to position the brand at the forefront of hair health.

Mason said: "When I work with brands, I always prioritise their ethos, their team, and their core values. Cloud Nine's commitment to hair health for all, aligns perfectly with my beliefs, and I’m excited to support its next chapter. Bring on 2025."