Cloud Nine fundraises £50,000 for The Little Princess Trust

Haircare and beauty brand Cloud Nine has reached its fundraising target of £50,000 for The Little Princess Trust, totalling £52,442 raised to date.

The Little Princess Trust is a charity which provides free support and human hair wigs to children and their families through childhood hair loss. The Little Princess Trust makes around 2,000 free wigs every year with a service available to all genders up to the age of 24.

The company started fundraising for the charity in September this year, after announcing its partnership with The Little Princess Trust and a limited-edition ‘Royal Blue’ collection designed to support the charity. Sales of The Royal Blue Collection and other internal team fundraising events, including a payday sample sale and bake sale, have helped the brand to reach this figure so far.

In addition to raising £50,000, the company has also generated hair donations of over 74 inches of hair for the charity. Cloud Nine plans to continue fundraising for The Little Princess Trust as part of its ongoing partnership with the charity.

Martin Rae, CEO at Cloud Nine, said: “We have sold out of our Royal Blue Collection in the UK and Australia, which has been very popular. It is fantastic to know that we have raised this amount of money for such an important cause. The team are already arranging other events to raise more for The Little Princess Trust, including The Yorkshire Three Peaks Challenge.”

Phil Brace, CEO at The Little Princess Trust, added: “We are so grateful to Cloud Nine for their incredible support. The money raised will help the charity provide free wigs to children and young people that really need them.”