Cloud Nine partners with The Little Princess Trust for charity initiative

Haircare and beauty brand Cloud Nine has announced the launch of The Blue Collection in partnership with The Little Princess Trust charity.

This collaboration forms part of the brand’s Power of Good campaign and debuts during Childhood Cancer Awareness Month.

The Little Princess Trust is a charity which provides free support and human hair wigs to children and their families through childhood hair loss. The Little Princess Trust makes around 2,000 free wigs every year with a service available to all genders up to the age of 24.

The limited-edition collection comes in an exclusive Royal Blue colourway, a velvet style case and a thank you keepsake from The Little Princess Trust. The collection also comes with the option to personalise with a name or word.

Available in both Original and Wide Iron options, the products feature variable temperature control and mineral-infused plates. For every Blue Collection iron sold, £10 will be donated to The Little Princess Trust.

Martin Rae, CEO at Cloud Nine, said: “The Power of Good campaign aims to raise awareness of the positive and life-changing impact a hair donation can make to a child’s life. We are proud to be helping to raise vital funds for The Little Princess Trust through our new partnership. The money raised will provide real hair wigs to children and young people who have experienced hair loss and fund vital research into all childhood cancers.”

Phil Brace, CEO at The Little Princess Trust, added: “We are so grateful to Cloud Nine for this fantastic support, which will help the charity provide free wigs to children and young people that really need them. It costs around £550 to make and supply each of the 2,000 wigs we will provide this year. Plus, there is a great reliance on our funding within the childhood cancer research community. The money which this campaign will raise will make a real difference to children and young people with cancer.”