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Cloud Nine tackles plastic waste with CleanHub and Green Worms

Sophie Smith
09 February 2022

Haircare brand Cloud Nine has launched a new partnership with CleanHub and Green Worms to become a plastic responsible brand.

The partnership will work with a global network of waste specialists to help recover and safely dispose of plastic before it gets to our oceans. CleanHub aims to collect more plastic than Cloud Nine emits with its Magical Quick Dry Potion and Amplify Spray sales worldwide.

Emphasised by Cloud Nine, CleanHub is funded by brand partners and the beauty brand's Magical Quick Dry Potion or Amplify Spray sales will help support this organisation and reduce plastic waste in our oceans.

Cloud Nine is also working with Green Worms, who perform door-to-door collection services across southern India, with the help of female self-help groups.

Commenting on the partnerships, Cloud Nine said: "We are so proud to be expanding our sustainability initiatives through CleanHub and Green Worms to reduce our plastic footprint, empower women, support communities and provide a positive impact on the planet.

"We are working hard to build on our sustainability initiatives and be a leader to shake up the industry on plastic responsibility, waste management and recycling."

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