Commodity unveils first UK collaboration with author Dolly Alderton
Commodity has launched its first-ever UK collaboration, partnering with Sunday Times bestselling author Dolly Alderton to create a limited-edition fragrance set.
Known for its unique approach to fragrance, Commodity offers consumers greater control over the intensity and projection of a scent through its 'scent space' concept.
The brand was first brought to life by a Kickstarter campaign in 2013, but was later purchased by Vicken Arslanian in 2019, who is also the Founder of EuroPerfumes.
For its first UK partnership, Commodity has taken inspiration from Alderton's book, 'Dear Dolly on love, life and friendship'.
It spotlights Commodity’s Paper scent space trilogy, with notes of Sandalwood and Iso E Super to create a personalised note unique to each wearer.
Vicken Arslanian, 'Re-founder' of Commodity, said: "The Paper trilogy and Dear Dolly are perfect partners.
"Dear Dolly has a universal message but relates to each reader in a different way, allowing them to take something unique away from the story.
"The Paper scents are very much the same: they’re very universally loved, but they come alive on the skin allows everyone to make Paper their own.”
Listen to TheIndustry.beauty's podcast with the 'Re-founder' of Commodity, Vicken Arslanian.