Confirmed: Haus Labs launches exclusively at Sephora UK
After yesterday’s Instagram teaser, Sephora UK has today confirmed that Lady Gaga’s Haus Labs, "a supercharged artistry makeup brand powered by innovation", is launching on 6 June.
Following its successful relaunch in 2022, the cosmetics brand is set to make its debut on the UK high street exclusively at Sephora Westfield White City and online at sephora.co.uk.
Through its partnership with Sephora, the brand "continues its mission to empower and uplift through makeup".
All Haus Labs products include futuristic formulas that are high-tech, high-performance and high-pigment. The brand’s first-to-market, patent-pending include fermented arnica, which was inspired by Lady Gaga’s long-term use of the supplement to help counteract her fibromyalgia.
Lady Gaga, Founder of Haus Labs, commented: "I’m extremely excited to announce that we are bringing brand new supercharged, clean artistry makeup to the UK, through a place that has inspired me for years, Sephora!
"At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup. The Future is Beautiful."
Sephora is kicking off the launch with a dedicated four-weeklong campaign online and in-store. On launch day, the first 100 customers in line (wristband required), who make any purchase of its makeup, will recieve a complimentary full-size Hy-Power Pigment Paint signed by Lady Gaga.
Later that evening, at 6 pm, Haus Labs' Global Artistry Director, Sarah Tanno, will be holding a makeup tutorial in-store.
Sylvie Moreau, President of Sephora Europe and the Middle East, added: "We are very excited to launch Haus Labs by Lady Gaga exclusively in the UK market.
"At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of Haus Labs and thrilled to experience the brand’s game-changing formulas."