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Converse to launch a UV-activated sneaker which changes colour in seconds

Evening Standard
17 July 2019

When it comes to cool collaborations, Converse is on a bit of a roll. In addition to its successful ongoing relationship with design supremo J.W. Anderson, the brand launched a doodle-heavy collaboration with fashion darling Shrimps back in September, and earlier this month a fully customisable collection created in partnership with Millie Bobby Brown.

This month, the sneaker giant has teamed up with both LA-based artist Joshua Vides and streetwear brand Chinatown Market to launch new iterations of the iconic Chuck 70 silhouette.

Read the full article on the Evening Standard.

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