Cosmetic Consult to launch at Selfridges in major retail expansion

Cosmetic Consult has entered a new retail partnership with Selfridges, marking a notable step in the brand's expansion beyond its direct-to-consumer roots.

From mid-May, the British skincare brand will be available at Selfridges locations in Manchester Trafford and London Oxford Street, as well as online.

Founded in 2024 by entrepreneur and skin expert Ashley Stobart, Cosmetic Consult focuses on streamlined skincare routines built around targeted formulations, aiming to address common skin concerns without complex, multi-step regimens.

A key component of the brand’s growth has been its subscription-based, direct-to-consumer model. Customers are offered incentives such as referral credits and exclusive benefits, which has supported repeat purchasing and community engagement. This model has also enabled the brand to gather ongoing consumer feedback and refine its product offering.

The partnership with Selfridges represents a strategic shift, allowing Cosmetic Consult to broaden its retail presence while maintaining its community-driven approach.

"Selfridges has always been on my vision board, so to see Cosmetic Consult launching there is incredibly exciting. It’s a natural next step for the brand and allows our customers to access the full range in a space they already know and trust," said Stobart.

"As we continue to grow and expand our product offering, it’s important for us to meet our community where they are, while also reaching new audiences who are looking for effective, treatment-led skincare."

The retail launch aligns with ongoing product development, including the launch of the brand's new Miracle Cryo Eye Masks.

Designed to target the under-eye area, the hydrogel masks use a cooling, cryo-inspired effect intended to reduce the appearance of puffiness and fatigue while supporting longer-term skin health. The formula includes ingredients such as seaweed extract and Vitamin E, aimed at soothing and protecting the skin.

"In a market dominated by 12-step routines, there’s a growing misconception that more products equal better results - but that’s simply not the case," said Stobart.

"People want skincare that works harder and fits into their daily life. These eye masks are a real statement - designed to be worn both on the go and at home, delivering fast, visible results. They’re perfect for travel, weekly treatments or prepping the skin before a special event. It’s about accessible, efficient, high-performance skincare."

Following its recent launch, the Miracle Cryo Eye Masks reportedly sold out 40,000 units within 24 hours. The product also generated over 5,200 waitlist sign-ups from new subscribers, alongside widespread visibility on social media platforms including Instagram and TikTok.

The Selfridges partnership signals the next phase of growth for Cosmetic Consult as it continues to scale its presence within the competitive skincare market.