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Coty and Marni enter new beauty license agreement

Sophie Smith
06 February 2024

Coty has confirmed a new licensing agreement to develop, produce, and distribute a line of fragrances and beauty products under Italian luxury fashion brand Marni.

The first offering under the agreement is expected to launch in 2026, promising a "unique and elevated" beauty experience.

The collection will focus on translating Marni’s creative and fashion-forward identity into the realm of beauty.

Barbara Calò, CEO of Marni, said: "The alliance with Coty marks a pivotal moment in the evolution of Marni, in line with our commitment to offering a holistic brand experience.

"Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand's boundaries, opening up new opportunities of affirmation for Marni."

The licensing agreement, which extends beyond 2040, solidifies Coty’s commitment to strengthening its presence in the luxury fragrance segment, "establishing a coalition grounded in shared values of expertise, innovation and forward-thinking creativity".

Sue Nabi, Coty’s CEO of Coty, said: "We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury.

"Marni is highly recognised in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty’s highly successful focus on fashion driven licenses with multi-category potential that resonate across key markets.

"We're excited to start working with Marni to develop premium beauty offerings that bring its visual style and values in beauty to life."

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies, with a portfolio of brands across fragrance, colour cosmetics, skincare and bodycare.

It serves consumers around the world, selling prestige and mass market products in more than 125 countries and territories.

The deal with Marni strengthens the group's portfolio of fragrance licence agreements with brands including Burberry, Calvin Klein, Hugo Boss and Marc Jacobs, amongst others.

Last week, Coty also extended its fragrance license agreement with German underwear brand Bruno Banani for over 20 years.

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