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Coty debuts fine fragrances under new Infiniment Coty Paris line

Sophie Smith
28 February 2024

To mark its 120th anniversary, Coty has unveiled its "most ambitious fragrance launch to date" with a new line of premium fragrances called Infiniment Coty Paris.

Created by Sue Nabi, Coty's CEO, and Nicolas Vu, with whom she previously founded the premium skincare brand Orveda in 2014, the new collection debuts with 14 high-end fragrances.

"Introducing a new era of perfumery. In 1904, Coty forever transformed the art of perfumery through its revolutionary approach to raw materials, pioneering a groundbreaking blend of natural and synthetic ingredients. A century later, Sue Nabi and Nicolas Vu preserve that heritage, introducing a new chapter under the name of Infiniment Coty Paris," the group said.

The new fragrances are divided into three collections - Dawn, Day and Dusk - and boast patent-pending technology that "captures notes from a scent’s top, heart and bottom, then releases them altogether over time", according to WWD.

The line-up includes floral, woody, citrus, spicy and musky scents, amongst other olfactive descriptions, promising to provoke emotions such as joy, pleasure, relaxation and sensuality.

The Dawn collection is composed of fresh notes, bright citrus and flowers. Meanwhile, the Day collection features a contemporary twist of emblematic perfumery archetypes embodying personal yet universal stories, and the Dusk collection is composed of intense notes, nocturnal and powerful flowers, sacred woods and warm ambery scents.

Each fragrance is also housed in refillable perfume bottles and is designed to be stacked and assembled with the next, "thereby contributing to the birth of an artwork."

A 75ml parfum is €230, while a discovery set featuring five 10ml sprays costs €160, with each available online at Infiniment Coty Paris.

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