Coty launches 'world first' fragrance using 100% carbon-captured alcohol

Coty has introduced its first globally distributed fragrance manufactured using alcohol from 100% recycled carbon emissions. 

The Where My Heart Beats scent is the latest fragrance in Gucci's The Alchemist’s Garden collection that’s inspired by the art of alchemy. The product uses CarbonSmart alcohol from Coty’s partner LanzaTech, who capture carbon from industrial emissions and transforms it into alcohol for use in fine fragrances.

Coty first announced its partnership with LanzaTech in March 2021 and started production of the "world’s first" globally distributed fragrances made using the technology in January 2022.

Until now, the group has introduced carbon-captured alcohol into its fragrances using a mass balance methodology – meaning traditional alcohol is mixed with carbon-captured alcohol. However, for the launch of its latest fragrance, Coty has segregated the supply of carbon-captured alcohol, making it the first to be manufactured using 100% carbon-captured alcohol.

Through this approach, carbon emissions, which would typically be released into the atmosphere, are recycled into alcohol pure enough for use in fine fragrances. The process also uses less water and reduces the need for agricultural land compared to traditional methods of alcohol production.

Dr. Shimei Fan, Chief Scientific & Sustainability Officer at Coty, said: “Coty is the first company to introduce carbon-captured alcohol into fine fragrances for global distribution. This is an inspiring example for sustainability being the ultimate driver of innovation.

"Beyond the science, there is something magical in upcycling industrial emissions into alcohol pure enough for use in fine fragrances. That is why Gucci’s The Alchemist’s Garden Where My Heart Beats Eau de Parfum was the natural choice for our first fragrance manufactured using 100% carbon-captured alcohol.”