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Coty renews fragrance licence with Bruno Banani

Sophie Smith
01 February 2024

Coty has extended its fragrance license agreement with German underwear brand Bruno Banani.

The partnership, which covers the brand's fragrance line, has been extended for over twenty years.

The two companies will work together on creating new female fragrances and attracting younger consumers, as well as "capitalising on the significant white space opportunity of scented care".

Jan Jassner, CEO of Bruno Banani, said: "We are excited to extend our dynamic partnership with Coty as we continue to bolster the positioning of our brand in beauty.

"It marks another exciting milestone in our ongoing relationship with Coty as we work to bring our shared vision and values to life across new categories, segments, and consumer groups."

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies, with a portfolio of brands across fragrance, colour cosmetics, skincare and bodycare.

It serves consumers around the world, selling prestige and mass market products in more than 125 countries and territories.

The deal with Bruno Banani strengthens the group's portfolio of fragrance licence agreements with brands including Burberry, Calvin Klein, Hugo Boss and Marc Jacobs, amongst others.

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