Coty renews long-term license partnership with Adidas

Coty has renewed its long-term license agreement with Adidas as it targets the wellbeing and athleisure trend in beauty. 

The partnership will continue to focus on personal care, wellness, sports and sports lifestyle, with "pioneering research and innovation into areas such as the impact of fragrance on sports performance"

It follows the launch of the brand's Active Skin & Mind range, using active ingredients, such as a hyaluronic acid complex, and more sustainable sulphate-free formulas to enhance performance.

Building on the collection's launch in Europe, Coty now hopes to drive growth in China - partnering with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand.

Sue Nabi, CEO of Coty, said: "I am delighted we have signed a new agreement in our long-standing partnership with Adidas.

"Adidas is perfectly positioned to capitalise on the new wellbeing and athleisure trend in beauty amongst today’s consumers.

"In recent months, we have successfully elevated the bodycare equity of Adidas, moving into products that are focused on enhancing sports and skin care credibility.

"With the launch of the Adidas Active Skin and Mind range, we are positioning the brand as a leading premium bodycare line with superior ingredients and sustainable packaging.

"Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future."