Coty revamps Philosophy brand with dermatologic focus and new product launch

Coty has announced the "comeback" of its Philosophy brand - launching with a new formulation principle and its approval under Cruelty Free International’s Leaping Bunny Programme. 

Expanding upon its dermatological roots, Philosophy has introduced a new formulation principle, called dermatologic wisdom.

The principle leverages proprietary formulation techniques, such as encapsulation, microdosing, vectorisation and molecule grafting, to boost product efficacy with "innovative and targeted" delivery to the skin.

Founded by Cristina Carlino in 1996, Philosophy is a beauty brand formulated with scientifically-proven ingredients and technologies. The brand, which was acquired by Coty in 2010, stocks products including a Purity Made Simple Cleanser, Pore Extractor Clay Mask, and Refreshing & Refining Moisturiser.

Launching in the US this month before a global roll out later this year, Coty plans to introduce Philosophy’s new principles, including its new Leaping Bunny logo, across its website, digital campaigns, and stores.

The introduction of the new principle coincides with the launch of Philosophy's new Bouncy Skin Reactivating Serum, marking the first product in the brand's Dose of Wisdom franchise.

The serum acts as a "jumpstart for the skin", reactivating and restoring healthy bounce through in-depth hydration and collagen support. Its formula contains molecule grafted vitamin C and hyaluronic acid, as well as Philosophy’s patented vitality booster.

Dr Shimei Fan, Chief Scientific Officer at Coty, said: "Philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. Combined with Coty’s deep skincare heritage and innovative IP, it is the perfect timing to give philosophy fans the brand comeback they have been waiting for."

The news follows the appointment of Caroline Andreotti as Chief Commercial Officer for Coty's prestige division, which includes the Philosophy brand. Andreotti succeeded Isabelle Bonfanti, who stepped down to "focus on interests outside of the company".