Coty revives Marc Jacobs Beauty with global relaunch
Coty has announced the launch of Marc Jacobs Beauty, marking the return of the colour cosmetics line developed in partnership with designer Marc Jacobs.
The collection will debut online later this month before expanding to retail locations globally throughout 2026.
The new collection is centred around the concept of “Joyride Sensoriality”, described by the brand as an immersive makeup experience focused on texture, tactile finishes and formulas intended to engage the senses while offering long-wearing performance.
According to Coty, the relaunch reflects the company’s continued focus on prestige beauty and innovation. Sephora will serve as a key retail partner for the launch.
Jean Holtzmann, Chief Brands Officer Prestige at Coty, said: “Marc Jacobs Beauty has been years in the making, and we could not be more proud to bring it to life.
“This launch is a joyful, maximalist celebration of colour and creativity. It is exactly the kind of bold innovation that defines Coty Prestige, and we believe it will be one of the defining launches of 2026.”
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The new collection continues the creative partnership between the eponymous designer and Coty, which previously collaborated on fragrance products.
Jacobs said: “We have had a long and successful partnership, working with Coty on fragrance and we are excited to do the same with beauty. I am not interested in one right way to look; beauty, like fashion, has always been a form of self-expression rooted in experimentation, play, and reimagining the familiar in new ways.”
The range features products across eyes, complexion and lips, including Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer and Money Shot Highlighter Gel.
Packaging was designed by Jacobs and incorporates signature motifs including a daisy for complexion products, a star for eye products and a heart for lip products.
Items will retail between £22 and £35 in the UK, with the collection scheduled to launch on the Marc Jacobs official website on 28 May 2026.
