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Cult Beauty expands Menopause category with arrival of Menopause Faace

Gaelle Walker
09 June 2021

Cult Beauty has bolstered its growing Menopause skincare category with the launch of Menopause Faace from UK skincare brand Faace.

The move comes amid a year on year 106% sales rise from within Cult Beauty’s recently launched Menopause category, which was created to help demystify the menopause and “initiate honest discussion” about the transition.

Searches for menopause-related skincare and beauty products at Cult Beauty have also grown by 78% year on year.

Jasmine Wicks Stephens, founder of the Faace brand, which launched with its hit facemask product Period Faace last year, said the new Menopause Faace mask had been designed to fill a gap in the market for a product that spoke to consumers in a more “direct and empowering way.”

The mask’s effective formulation is packed with collagen-boosting, hydrating and anti-inflammatory ingredients to help women who are going through the perimenopause and menopause “take back control of their complexions.”

Ingredients include rose water to soothe and refresh, carrot seed and pomegranate oil to provide antioxidant properties, rosehip oil and rose flower oil to create a youthful glow, sea buckthorn to act as a multivitamin, safflower seed oil to deal with dryness, plus zinc and geranium help fight against breakouts.

Available at Cult Beauty now and online the new Menopause Faace mask has an rrp of £29.00.

It joins a line-up of other effective menopause products at Cult Beauty from skincare brands Pause Well-Aging, VENeffect and Murad.

 

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