Cult Beauty to host exclusive Ole Henriksen pop-up at Vnilla
Scandinavian skincare favourite Ole Henriksen is teaming up with online beauty destination Cult Beauty to bring Londoners a sugar-filled surprise - a sweet treat pop-up shop celebrating the launch of its new Vanilla Bonbon Pout Preserve lip treatment.
Hosted at viral dessert hotspot Vnilla in Covent Garden, the pop-up will run from Thursday 13 to Sunday 16 November, offering visitors an immersive experience blending skincare, sweet indulgence and plenty of photo-ready moments.
The event marks the exclusive launch of the Vanilla Bonbon flavour from Ole Henriksen’s award-winning and viral Pout Preserve lip treatment franchise. The new shade delivers a universally flattering tint with a hint of shine and intense nourishment - and it’s already being hailed as the brand’s most-loved variant yet.
Guests will be invited to step inside a pastel-hued haven inspired by an old-fashioned sweet shop, where they can discover and shop the new Vanilla Bonbon Pout Preserve alongside other iconic flavours, enjoy complimentary sweet treats and take part in prize giveaways throughout the weekend.
Those purchasing a Pout Preserve will also be treated to an exclusive Vnilla Bonbon pudding, created specially for the event.
"We’re thrilled to be partnering with Cult Beauty for a brand takeover at London’s viral dessert destination, Vnilla. This immersive pop-up brings our new Vanilla Bonbon Pout Preserve to life in the sweetest way - inviting our community to discover, experience, and fall in love with the product firsthand," Ole Henriksen told TheIndustry.beauty.
Kylie Cosmetics is also hosting a similar dessert-inspired pop-up in London to celebrate the launch of its brand-new dessert-inspired Hair & Body Mist. The beauty brand has teamed up with Lookfantastic for an exclusive pop-up at Cavendish Place Abuelo Café this Saturday.
Guests can sip free dessert-inspired coffees, shop the new collection and even bag a free Kylie Cosmetics makeup product with any mist purchase - all while being enveloped in the sugary swirl of vanilla, caramel and cocoa.
