Cult US brand Touchland to launch at Space NK in exclusive retail partnership
Touchland is set to launch at Space NK later this month, marking a major milestone in its international expansion and bringing the brand to consumers nationwide for the first time, following rapid growth in the US market.
The viral beauty brand will launch across Space NK’s full store estate and online on 29 September 2026, with an assortment of 18 SKUs spanning hand and body products, as well as accessories.
As part of the launch, Touchland’s hero Power Mist Hydrating Hand Sanitiser will be available in eight fragrances, including Wild Watermelon, Beach Coco, Blue Sandalwood and Vanilla Blossom. The assortment also includes the Rosewater-scented Glow Mist Revitalising Hand Sanitiser and the Gentle Mist Ultra-Soothing Hand Sanitiser in Lily of the Valley.
Beyond hand care, the brand’s Power Essence Hydrating Body and Hair Fragrance Mist will also join the line-up, alongside Silicone Hand Mist Cases in Bubblegum Pink, Icy White and Jet Black, allowing consumers to attach their Power Mist to a bag or keyring.
“We know the levels of desire for Touchland to be available in the UK,” said Sophie Wayman, Category Director at Space NK. “We have ensured as many of our stores as possible will carry the brand and are anticipating high demand as the brand lands in the UK for the first time.”
Founded in 2018 by Andrea Lisbona and Ruggero Grammatico, Touchland built its business by repositioning hand sanitiser as a premium beauty product. Its colourful packaging, fine-mist format and scented formulations have helped the brand expand into more than 2,500 US retail doors, including Sephora and ULTA.
The UK entry follows a period of rapid growth, with Touchland generating more than $100 million in revenue during 2024, more than six times its 2022 figure. It was acquired by Church & Dwight for $700 million in May 2025.
Touchland said UK consumers had already been buying its products during trips to the US and through cross-border orders. The Space NK agreement gives the brand an established prestige retail environment while retaining exclusivity as it enters the market.
“For too long, getting your hands on Touchland meant booking a flight, and while we've loved seeing British consumers discover us on their travels, we've always hoped to bring the brand closer to them,” said Andrea Lisbona, founder and CEO of Touchland.
“The UK has one of the most exciting beauty communities in the world, and we're thrilled to finally launch with Space NK, a partner that shares our belief that the products you use every day should look and feel as good as they perform.”
The deal continues Space NK’s use of exclusive partnerships to introduce established US brands to Britain. The retailer also handled Prequel’s first launch outside the US in 2026.
