Customer-driven Beauty Pie invests in speedy and cost-effective deliveries

Pioneering cosmetics subscription service, Beauty Pie, has invested in improved delivery times, taken control of costs, and increased its choice of carrier services by joining forces with the delivery management platform Scurri.

Founded in 2016 by beauty entrepreneur Marcia Kilgore, Beauty Pie was created to create more price transparency within the beauty industry. The members-only subscription service offers access to luxury beauty products at 'warehouse prices'.

Thanks to its ever-growing membership list, logistical operations in the UK and the US is a top priority for Beauty Pie. However, the company noted that using a third-party logistics provider (3PL) wasn’t providing the level of control or the cost efficiencies it needed.

Robin Watkins, Senior Logistics Manager at Beauty Pie, commented: "We were using a third-party logistics provider and decided to take a different approach. It was all about having the benefit of bringing it in-house, cost was a factor, and the flexibility it offered. It was mainly to have control, and oversight ourselves.

"Now when an order is created in our Order Management System, the Scurri platform sends a shipping label back to us immediately, then we transit that through the API to our warehouse, and they print it off, and apply it straightaway. We are customer-driven, and that’s the key reason why we wanted to have a better solution for our delivery lead time."

Adding more carriers and setting shipping rules within the Scurri platform allows the beauty business to manage its logistics network more efficiently. With Scurri, Beauty Pie can track marked improvements in its order processing and delivery speed, which results in a better customer experience. After implementing Scurri's services, the company has experienced better carrier rates and improved system reliability.

Rory O’Connor, CEO and Founder of Scurri, added: "We are delighted to partner with Beauty Pie to help future-proof its business model by taking control of its logistics operations to improve delivery lead times, control delivery costs, and increase the choice of carrier services. Ultimately, all these factors enable Beauty Pie to continue to offer an unrivalled customer experience to its shoppers globally."

Earlier this month, Beauty Pie named Kevin Cornils, an expert in scaling DTC brands and most recently the Chief Commercial Officer of Peloton, as its CEO.