Daise continues rapid expansion with launch at Boots

Daise Beauty, the bodycare brand launched by Monday Haircare founder Jaimee Lupton, is continuing its rapid expansion through a new retail partnership with Boots. 

The emerging brand is now available online, as well as in 189 of the health and beauty retailer's stores across the UK, including Oxford Street and Covent Garden in London.

As part of this, customers can shop Daise's growing collection of fragrance mists, body sprays, scrubs, bath bombs, lip balms, and signature foaming shower whips.

Launched late last year, Daise Beauty caters to older Gen Alpha and younger Gen Z consumers with a range of mood-matching fragrance and bodycare products.

Every product in the range of bath, body, fragrance and lip products is designed to collect, layer, mix and match.

"Daise makes self-care fun, experimental and never intimidating, is a place for experimentation and personalisation, and doesn’t take beauty or self-care too seriously. It helps the younger generation look both at themselves and to the future, with positivity and confidence," Lupton said following its launch.

The brand's debut at Boots adds to its growing number of stockists, including Tesco and Superdrug.