Daise to host summer picnic pop-up at Battersea Power Station

Beauty brand Daise is set to host an immersive one-day pop-up experience in London next weekend, bringing an “ultimate feel-good summer escape” to Battersea Power Station.

Taking place on Saturday 18 July, the Daise Summer Picnic will invite visitors to explore the brand through interactive experiences, photo opportunities and a sweet treat, while discovering the world of Daise in a summer-inspired setting.

The event will be open to all, with no pre-booked tickets required. Running from 10am-6pm (last entry 5pm) on the East Lawn at Battersea Power Station, guests will have up to one hour to experience the pop-up.

Launched at the end of 2024, Daise was founded by New Zealand beauty entrepreneur Jaimee Lupton, who is also known for co-founding the TikTok-viral label Monday Haircare.

The brand targets older Gen Alpha and younger Gen Z consumers with a range of mood-matching fragrance and bodycare products designed to be collected, layered, mixed and matched, encouraging a personalised approach to beauty and self-care.

Since launching, Daise has continued to expand its retail presence through a partnership with Boots last year, alongside further growth of its product range.