Daisyface accelerates growth with first retail partnership
Daisyface has reached a key milestone, securing its first retail partnership after a year of steady, organic growth.
The plant-powered skincare brand recently launched at John Bell & Croyden, a historic pharmacy known for its curated approach to wellness and skincare.
Speaking about the partnership, founder Daisy Schaffer told TheIndustry.beauty that John Bell & Croyden was a "natural fit" due to its reputation for quality and alignment with Daisyface’s values.
The brand’s presence in the store has enabled customers to interact with the products directly, increasing visibility in the UK market. Early feedback from the retail launch indicates notable customer engagement with the brand’s key products.
"Our recent expansion has centred on increasing brand awareness and making Daisyface more accessible to customers who have been asking for a trusted in-store destination," said Schaffer.
"John Bell & Croyden felt like the perfect fit. Its curated approach to wellness and skincare, along with its sophisticated clientele, made it an ideal environment to introduce us to a wider audience.
"The partnership has been incredibly positive. Daisyface has been warmly received by shoppers, and we’ve seen strong engagement with our hero products from day one. It’s been exciting to see our products thrive, and the momentum continues to build."
Schaffer established Daisyface to end her search for something that she and her two sisters (each with very different skin types) could all use on their skin.
She became convinced that one multitasking routine could suit them all, leading to the creation of a simple, plant-powered range that combines her love of skincare with her passion for sustainability.
Born out of the idea that all complexions can benefit from the same gentle yet effective care, it features two key daisy-derived ingredients in every product.
The brand stocks five products - a cleanser, exfoliator, toner, eye cream, and face cream - each housed in refillable packaging, supporting Schaffer’s belief that "beauty products should be a pleasure to see and use, with sustainability at their core."
Looking ahead, Daisyface plans to continue its growth journey, expanding its product line, entering select new retail partners both domestically and internationally, and enhancing its DTC experience.
"We’ve seen consistently positive feedback, and a growing demand for clean, effective skincare that still feels luxurious. Each milestone has validated our mission to create simple and trustworthy products that genuinely improve skin health and a product that’s environmentally friendly," said Schaffer.
"Ultimately, our long-term goal is to establish Daisyface as a trusted global skincare brand - one that prioritises transparency, efficacy, and genuine care for the customer at every stage."
