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Debenhams launches Christmas campaign

Tom Shearsmith
11 November 2020

British retailer Debenhams has launched its 2020 Christmas campaign, centred around thoughtful gifting for all the family.

For the first time in the brand’s history, the Christmas campaign features and celebrates real families who reflect the diverse population in the UK.

Each family showcases what Christmas really means to them, how they celebrate and talk about how important gestures and gifts are at this time of year no matter how big or small.

Beauty gifts are particularly key to this year’s campaign and continue to be the most sought-after gift for Christmas wish lists, according to research by Debenhams.

Mark Stevens, Creative Director at Debenhams commented: “We recognise just how important Christmas will be this year, more than ever before. We’ve thought of every possible gift to take the stress out of shopping online to make it easier for our customers to shop thoughtful gifts for their family and friends without blowing the budget.”

The advertising campaign is accompanied by a series of profile videos with each family featured, discussing what they'll be gifting this year:

Debenhams has also launched some of its Christmas clothing collection, including festive jumpers, sparkly casualwear and family-matching nightwear.

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