Debenhams reveals top 10 products flying off shelves this Christmas

As Christmas approaches, Britain’s beauty lovers are eagerly snapping up the season's most coveted products - from sophisticated fragrances to high-tech styling tools.

Here are the top ten beauty items taking the UK by storm, according to data from Debenhams’ online marketplace.

1. Prada Paradoxe Eau De Parfum

In first place is Prada Paradoxe Eau De Parfum, with the biggest buyers from London, Liverpool, and Manchester.

Known for its sweet floral notes mixed with musky amber, the scent offers a balance of sophistication and sensuality. With over 6,500 five-star reviews, customers rave about the perfume’s lasting appeal and chic triangular bottle design.

2. Yves Saint Laurent Black Opium Eau De Parfum

Yves Saint Laurent's Black Opium is also a popular choice this festive season. The scent has especially taken Leeds shoppers by storm and is now a firm UK favourite in 2024.

The heady mix of coffee, vanilla, and jasmine creates a bold, gourmand floral fragrance that lingers on the skin, making it a "night-out essential" for many consumers.

3. Yves Saint Laurent Libre Eau De Parfum

Libre, the Yves Saint Laurent fragrance adored by influencers and beauty editors alike, takes third place on Debenhams' list, particularly loved by buyers in Liverpool.

With over 16,000 glowing reviews, it’s no surprise that this bold floral perfume is a favourite among many. Known for its notes of lavender, orange blossom, and vanilla, the scent is described as perfect for both day and night wear.

4. Estée Lauder Double Wear Stay in Place Foundation SPF10

Manchester shoppers lead the way for Estée Lauder’s Double Wear Stay in Place Foundation - a true makeup staple amassing 3,457 rave reviews at Debenhams.

The product promises a natural, "no makeup" look that lasts, and with 60 shades to choose from, it’s a versatile favourite across all skin tones. The foundation also continues to dominate TikTok with viral hashtags like #EsteeLauderDoubleWear, racking up millions of views.

5. YSL MYSLF Le Parfum

Yves Saint Laurent’s latest fragrance, YSL MYSLF Le Parfum, has quickly gained popularity since its release earlier this year, pulling in the most sales from Liverpudlians and 5,463 reviews online at Debenhams.

The new addition to YSL’s lineup is designed primarily for men, offering a sophisticated and unique scent that blends spice, floral, and warm base notes. It opens with a sharp hit of black pepper, mellowed by an unexpected heart of orange blossom—before settling into a warm base of bourbon vanilla, amber, patchouli, and woody notes.

6. Armani Stronger with You He Eau De Toilette

At number six is Armani’s Stronger with You He Eau De Toilette, which is a favourite among shoppers in Birmingham and has more than 2,145 reviews online.

With spicy top notes of pink peppercorn, apple, and violet leaves; heart notes of lavender, sage, cardamom, and cinnamon; and a base of chestnut, cedarwood, guaiac, and amber, the fragrance oozes warmth and elegance.

7. Large Hollywood Vanity Mirror 

For those looking to add a touch of glamour to their beauty routine, the Large Hollywood Vanity Mirror is another must-have this year, according to the online retailer.

The mirror has become a favourite among beauty enthusiasts in London especially. With 15 lights and a USB charging port, it adds a touch of luxury to a space.

8. Dyson Airwrap Multi-Styler and Dryer

Ranked eighth is the Dyson Airwrap, the high-tech styling tool that has taken TikTok by storm. Known for its ability to create voluminous, shiny hair with minimal effort, the Dyson Airwrap is a must-have for beauty enthusiasts.

This styling tool has earned rave reviews for its versatility and ability to tame all hair types. With over 190,000 posts under #dysonairwrap and millions of views on TikTok, it is one of the most coveted beauty products out there.

9. YSL Libre Intense Eau De Parfum

With YSL Libre already in second place, the Intense fragrance also makes its mark as the ninth most popular beauty item, especially among shoppers in Liverpool.

With 3,459 rave reviews, the scent brings a deeper, smokier twist to the original Libre fragrance, blending creamy vanilla and amber with bold floral notes.

10. Armani Diamonds She Eau De Parfum

At number ten is Armani’s Diamonds She Eau De Parfum, a perfume that blends fruity, floral, and amber notes to create a modern, elegant fragrance.

Described as "A diamond in your palm, accessible, immediate" and "truly a girl’s best friend" on the website, it’s no surprise that both shoppers and TikTok fans are head over heels for this scent. In particular, the scent has quickly become a favourite amongst Birmingham shoppers in 2024.