Debenhams to launch exclusive pop-up spa experience in London
Debenhams is taking over the Aire Ancient Baths in London's Covent Garden next week, offering a number of treatments to showcase the beauty brands available at the digital department store.
Taking place on Tuesday 24 September, the pop-up invites guests to immerse themselves in a day of relaxation.
As part of this, the British retailer has partnered with a number of popular beauty brands available online at Debenhams.
Experiences include a luxurious massage or facial treatment by Clarins or Decree, curated ancient baths with Kiehl’s, nails by OPI, and expert makeup tutorials from MAC Cosmetics.
Each guest will also be treated to a bespoke Debenhams dressing gown to take home, alongside access to a photo booth.
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Continuing its partnership with beauty tech platform Revieve, the upcoming experience will also offer an online diagnostic tool for personalised skin, hair and makeup recommendations.
Housed within a venue steeped in architectural history, the sanctuary is designed to soothe both mind and body, whilst celebrating the digital department store's beauty offer.
Guests will also be given an exclusive preview into the future of beauty at Debenhams, where "innovation meets tradition".
Dan Finley, CEO at Debenhams, said: "Consumers can expect an opportunity where they can experience first-hand our beauty brands, in a natural, spa-inspired setting, introducing them to the exciting new and exclusive brands available online."
It supports the retailer's 'Generation Beauty' campaign, which launched earlier this year to "celebrate beauty that transcends age".
The campaign brought together models and influencers from different generations to promote a message of inclusivity, self-acceptance, and empowerment.
Through both online and social media content, it showcased a range of beauty products and styles to "disrupt the traditional beauty narrative and encourage consumers to redefine their beauty routines based on personal identity rather than age or generation".
