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Deciem closes four labels to refocus on The Ordinary and NIOD

Jeremy Lim
06 April 2022

Deciem has announced the closure of four in-house beauty brands in order to focus on its core businesses, The Ordinary and NIOD.

In an Instagram post to celebrate its 9th anniversary, Deciem said the move will allow the company to refocus on science-first functional skincare. NIOD will continue to serve as its platform for pushing the limits of science in skincare, whilst The Ordinary "will continue to raise communication and pricing integrity in the beauty industry".

The skin-care product incubator company said customers will be able to purchase from the four brands, Abnomaly, HIF, Hylamide and The Chemistry Brand until "all products are gone".

In an Instagram post, the company said: "We are refocusing our attention on science-first functional skincare... This new approach will power us to do more of what you love, while allowing us the space to innovate with new brands in the future."

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