Decree by Dr Anita Sturnham secures investment to help fuel growth

Doctor-led skincare brand Decree has secured funding to help it push into new markets and accelerate new product development.

The recent financing round was led by an investor group comprised of Natalia Vodianova, Timon Afinsky and Harry Blain, which will also see Vodianova take a seat on the board.

Decree was founded in 2019 by Dr Anita Sturnham, a GP specialising in Dermatology with over 20 years of experience and a wellness and aesthetic clinic in London.

The brand aims to simplify the cosmeceutical market by providing all skin types with a "clinical grade, easy to use and highly efficacious" regimen. It offers vegan and sustainably-focused products with science backed ingredients.

Dr Sturnham said: "We are thrilled to welcome Natalia and her partners to our company. Their experience as investors in the digital and high-end consumer worlds will be invaluable for us, and we couldn’t be more excited to have Natalia as investor, board member and an ambassador for the brand.

"This investment will help us grow and deliver the message of a healthier approach to skincare to more people worldwide."

Vodianova added: "I was taken with the simplicity but effectiveness of Decree. I am excited to be partnering with this scientifically and sustainably-focused female founded brand. The opportunity for them – an authentic and efficacious brand led by an experienced dermatology specialist - is a winning combination."