Dermalogica enhances DTC operations with Deposco
Unilever-owned Dermalogica has partnered with omnichannel supply chain solutions platform Deposco to support direct-to-consumer (DTC) order fulfilment.
The deal was driven by the skincare brand's need to "unify multiple acquired brands into a single, highly-efficient DTC operation", further supporting the strong relationships Dermalogica already has with its professional and end-consumer customers.
The partnership allows Dermalogica to optimise its warehouse and order management processes to capitalise on the demand for brands to sell direct-to-consumer whilst also enabling it to efficiently deliver across other more traditional channels at the same time.
With the DTC solution for Dermalogica fully implemented, Deposco is also looking to support other brands across Unilever.
Jason Brown, Director of Logistics at Dermalogica, said: “We went live on the Deposco platform in just 90 days. The ability to get innovation in place quickly to meet the evolving needs of our customers has allowed us to reduce risk, lean into growth, and see value faster.
"This rapid time to value benefits us by enabling us to serve all of our customers, including our franchise businesses, the retailers we work with, and the individual consumers who buy from us directly, quickly and efficiently every time.”
Will Lovatt, Vice President and General Manager Europe at Deposco, added: “We are thrilled that Dermalogica have taken the decision to implement Deposco solutions as they look to embrace DTC order fulfilment. The use of Deposco’s Bright Suite will enable them to support their retail, franchise and DTC business, and scale for future growth.
"We have built a close working relationship with Dermalogica through our customer success and continuous improvement teams. Through them, we are looking to enhance the value Dermalogica gains through incremental enhancements in the way the solutions are deployed – and we stay in tune with opportunities in the growing business.”