Dermalogica launches in new Harrods H Beauty store
Personal care and skincare brand, Dermalogica has launched into Harrods' new department store H beauty, which officially opened yesterday at Intu Lakeside, Essex.
The 23,000 sq. ft. space intends to represent the future of beauty, providing an open and expansive space for customers to safely shop brands from around the world, from legacy brands to pioneering, new generation beauty brands.
Dermalogica will offer a selection of skin care products, FaceMapping and SkinSolver Treatments; a 10-minute results-driven skin service, targeted at specific skin needs.
Head of retail at Dermalogica, Vanessa Burlingham says: “Dermalogica is really looking forward to joining the H beauty brand portfolio. We are excited for consumers in this location to experience the Dermalogica difference first-hand, not only through our results-driven products, but also through our renowned personalised Face Mapping service and advanced skin scanning technology, the Observ machine."
"We will have a full-time professional skin therapist on the counter who is post-graduate trained with Dermalogica to perform these. Whilst we know it has been a difficult period for the retail industry, we cannot wait to get back to business and create some noise on our new counter opening!”
Head of beauty at Harrods, Mia Collins said: "We are exceptionally proud that Dermalogica will be one of our founding brand partners in H Beauty. H Beauty is a unique retail concept that will bring the essence and magic of our Knightsbridge Beauty offering to Lakeside and Dermalogica is an imperative part of the special formula that will bring this goal to life."
H beauty customers can experience an interactive 360-degree experience from the moment they enter the store, with each of the unique, in-store services shaped with social distancing in mind and created to provide customers with an unmatched, elevated beauty retail experience.