Diptyque lands in Canary Wharf as it continues store expansion

Diptyque is continuing its retail expansion with the opening of its new Canary Wharf boutique on 14 February, marking the brand’s first physical presence in London’s thriving business district.

The new 516 sq ft store follows openings in London's Covent Garden, Marylebone and Bond Street – where it unveiled its new Maison concept – last year. The cosy space, which echos the brand’s first-ever boutique at 34 boulevard Saint-Germain in Paris, invites visitors to wander through a Parisian apartment "where tradition meets imagination".

Meanwhile, the new Canary Wharf boutique fuses both Parisian and local design inspirations, from reclaimed wood flooring to warm coral finishes. Here, Diptyque will showcase its full range of candles, bath and bodycare, personal and home fragrance, household products and accessories, as well as exclusive offerings including personalisation, engraving and a curated decoration collection.

Amanda Morgan, Managing Director of Diptyque UK, said: "To continue our retail expansion within the luxury space, we are delighted to announce our first ever Canary Wharf location, allowing us to be part of one of the UK’s fastest growing and thriving shopping destinations.

"Canary Wharf is an exciting dynamic hub that blends an engaged community of professionals, tourists and residents within a prime location of continued growth and bustling energy, making it the perfect setting to introduce our unique product offering to a new and diverse audience. We are excited to welcome new and existing visitors in the area to Diptyque’s product offering, including personalisation and engraving services."

Diptyque opened an apartment-style store in London's Marylebone in March last year. This was swiftly followed, in May, by the opening of a stunning three-storey 'Maison' on London's Bond Street, which is the largest ever opened by the brand. In August, it opened the green doors to its most recently established boutique on King Street in London's Covent Garden.

Read TheIndustry.beauty's interview with Amanda Morgan here.