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Diptyque taps Parisian heritage for new Marylebone boutique

Sophie Smith
08 February 2024

Luxury fragrance brand Diptyque is getting ready to open a new boutique on Marylebone High Street next month.

Similar to its stores on Sloane Street and in Spitalfields, the new space is being designed to resemble a classic Parisian apartment.

Echoing the founding spirit of its first boutique at 34 Boulevard Saint-Germain in Paris, the Marylebone destination will "embody the brand's essence and the culture that embraces it".

The boutique will be made up of two main rooms, offering the brand's full suite of products and services, including personalisation, engraving and fragrance refills.

At the street entrance, guests will be greeted by a bespoke mosaic alongside a counter made of vibrant hand-painted tiles, inspired by the brand’s founders original drawings.

Moving into the second room, the aesthetic will shift to intense shades of green, with dark green walls and low green panels, complemented by decorative tiles lining the walls.

The centrepiece of the second room will be a large display table as well as a bespoke hand-painted mural, again reinterpreted from the original drawings from the Diptyque archives in Paris.

The opening follows the closure of Diptyque's previous store in Marylebone, which shut its doors in September last year.

Amanda Morgan, Managing Director UK at Diptyque, said: "Having been part of the Marylebone community since 2008, we have been searching for a more sizeable location for our new boutique for some time. We are so pleased to have found the perfect space in the Marylebone Village.

"Much like our newer boutiques on Sloane Street and in Spitalfields, the Diptyque retail experience is much more than just a luxury retail space; we have created a captivating experience for guests to embrace the world of Diptyque. It’s a joy to also work with local artists to bring our spaces to life."

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