Diptyque to open new UK flagship boutique
Diptyque has announced the opening of its new Sloane Street flagship boutique on 18 November 2022.
Located in London’s luxury shopping district, the Sloane Street boutique is set to be Diptyque's largest store in the UK and the second boutique to be designed in the brand’s new retail concept.
The new boutique, designed in house, is reminiscent of classic Parisian architecture, weaving in locally sourced decorative objects to create both a historical and modern space. Upon entering through a green façade with a brass logo, customers will be greeted with a French mosaic entryway which has been designed and produced by an atelier in Paris.
The fragrance brand hopes the flagship will provide "the ultimate destination to embark on the Diptyque journey", housing the brand's full product offering, including its limited-edition Holiday range and Decoration collection pieces exclusive to the store.
The boutique will also offer a new location for the brand’s refillable fragrance service, private consultations and host exclusive events and services.
Amanda Morgan, Managing Director at Diptyque UK, said: “Opening our new flagship on Sloane Street is an important moment for Diptyque’s brand journey. We have a thriving community in the Chelsea neighbourhood and are very excited to have found a perfect store in the area. More than just a luxury contemporary retail space, we want to welcome and take all our guests on a journey of discovery and surprises inside our Diptyque apartment.”
The news follows the opening of Diptyque's newly remodelled Spitalfields boutique in July 2022, marking the brand's first UK store to feature the new retail concept.
