Diptyque launches Selfridges pop up and limited-edition creations
Diptyque is marking its 60th anniversary with an exclusive four-week residence at The Selfridges Corner Shop and five limited-edition, perfumed creations.
Launching today, the Maison’s new ‘Grand Tour’ pop up has been designed to guide shoppers on a sensory journey through the five key destinations that have inspired the brand over the years.
From Paris to Byblos, via Venice, Milies and Kyoto, the installation brings diptyque’s “spirit of exploration” to life, via an immersive city-scape experience and programme of events and animations.
The unique journey culminates in five artist’s editions, each conceived by an internationally renowned artist to reflect one of the featured destinations.
Signed by Joël Andrianomearisoa, Johan Creten, Zoë Paul, Rabih Kayrouz and Hiroshi Sugimoto, the new artists editions invite visitors “to discover a distinctive visual and olfactory experience.”
Diptyque UK Managing Director Amanda Morgan said: “The Grand Tour pop-up echoes the history of the Maison, while focusing on the brand's contemporary vision.
“Designed to celebrate diptyque’s 60th birthday and showcase the brand’s creativity, the space is playful and original, hosting unique limited-edition products and art pieces created by noted Artists.”
In ‘Paris’ shoppers are invited to walk through a landscape of ink and paper - an architecture created by large scrolls of varying sizes, all presenting drawings and sketches taken from the archives of the Maison.
The large illustrated sheets of paper have been designed to evoke the booksellers of Saint-Germain and the fragrance of antiquarian books that have given rise to diptyque’s ‘Paris’ candle.
Visitors then move on to encounter a green, botanical Venice - as captured in diptyque’s new fragrance, Venise.
The Milies stopover features an architectural display of ceramic objects in white, blue and ochre along with the “sunny” Milies scent of maquis, immortelle bushes and fig trees captured by a limited-edition Milies perfumed oval.
In Byblos meanwhile, shoppers encounter the evocative scent of cardamom coffee while their eyes are treated to visual display of carpets, copper and coffee and the ‘Byblos’ candle.
Further along the winding route, guests encounter Kyoto and its diptyque’s new limited- edition eau de toilette which has been inspired by the Ikebana - the art of Japanese floral composition.
Diptyque’s Grand Tour Pop Up will run at The Selfridges Corner Shop until 3 October.