Dr Alexis Granite 'reimagines wellness' for first-ever brand launch
Consultant dermatologist Dr Alexis Granite is launching her first-ever wellness brand in April 2024, called Joonbyrd.
Forging a new category of 'affective wellness', the new business is looking to prove that performance-driven products can be both "soul-stirring and mood-boosting".
Whilst specific product details have not yet been revealed, Joonbyrd will launch with a collection of hand and body care products, as well as various lifestyle accessories.
It also plans to move into haircare, supplements and functional fragrance in the future, with all products boasting "cutting edge formulations that tap into the mind-body connection".
"I wanted to create something that would enrich people’s lives, products that are as skin-transforming as they are sense-stirring, formulas rooted in science but elevated by joy," said Granite.
"After three years in the making, I am so excited to finally share Joonbyrd with the world next spring."
Dr Alexis Granite is a UK-based Consultant Dermatologist, currently working with CeraVe, Merz Aesthetics and Sarah Chapman London.
Her previous experience also includes stints at L'Oreal-owned skincare brand Kiehl's, as well as The Cadogan Clinic in London.
Read TheIndustry.beauty's previous interview with CeraVe consultant dermatologist, Dr Alexis Granite.
