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Dr. Barbara Sturm becomes first beauty brand to launch on Luxury Stores at Amazon

Lauretta Roberts
01 September 2022

Dr. Barbara Sturm Molecular Cosmetics has become the first beauty brand to launch on Luxury Stores at Amazon in Europe.

The partnership will enable the German prestige skincare brand to offer fast and free delivery of its products to new and existing consumers in the UK, Germany, France, Italy and Spain.

A selection of Dr. Sturm's best-sellers will be available on the platform including Glow Drops, Darker Skin Tones Enyme Cleanser along with the brand's high performance innovation, the Hyaluronic Serum.

"As a doctor, the cornerstone of my work is to always be of service to my patients and an important part of that is making sure my products are easily accessible and delivery to their doorsteps seamlessly," said Dr. Sturm.

"As the first beauty brand to launch on Luxury Stores at Amazon in Europe and as a pioneer of anti-inflammatory skincare, I have the opportunity to share my philosophy and skincare education initiative to millions of people worldwide, as well as make the STURMGLOW available to all," she added.

Luxury Stores at Amazon was launched in the UK and other key European markets in early summer 2022, having gone live in the US in 2020. The platform offers an elevated experience for shoppers of luxury fashion and beauty. Meanwhile participating brands and designers can sell their collections directly via the platform, allowing them to make decisions independently regarding their inventory, selection and pricing.

The platform also allows brands to create and personalise original content to help them target existing and new luxury customers. Fashion brands live on the platform include Christopher Kane, Dundas, Rianna + Nina and Elie Saab with more names across fashion and beauty to be added soon.

"We are delighted to launch beauty on Luxury Stores at Amazon in Europe with such an eminent brand; and we can't wait to tell the Dr. Barbara Sturm story and make these luxurious products available to our customers," said Ruth Diaz, VP Amazon Fashion Europe. "Our passion for customers and innovation makes this a natural and exciting partnership."

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