Dr.PAWPAW expands lip care line-up with new stick format for its iconic Original Balm and Tropical Balms

Dr.PAWPAW, the British beauty brand known for its iconic yellow tube, is giving customers even more choice with the launch of a new stick format for its Original Balm.

This new option is all about offering flexibility and convenience, allowing everyone to pick the format that works best for them. Also introducing Dr.PAWPAW’s new Tropical Balms—featuring the classic nourishing formula with a delicious twist of tropical fruit.

Founded in 2013 by husband-and-wife team Johnny and Pauline Paterson, Dr.PAWPAW began its journey with the launch of the Original Balm. Driven by the need to find a solution for their baby daughter's eczema, the couple-turned-business-partners introduced Europe’s first PAWPAW-based balm, crafted from a 100% natural formula. The Original Balm is multipurpose beauty at its finest, serving as a versatile solution for lips, cuticles, dry patches, unruly eyebrows, lashes, cracked heels, and more.

To date, Dr.PAWPAW has sold over 10 million Original Balms and over 20 million products from its lip care range, solidifying its position as a key player in the lip care category both in the UK and globally. By addressing the demand for a natural, vegan balm at an accessible price point, the brand has successfully filled a critical gap in the market and become a trusted choice for millions of consumers worldwide.

What’s next? Known for their balm in a tube packaging, Dr.PAWPAW has only ventured once into a new format design with their Scrub & Nourish pot—a Dr.PAWPAW best-seller in the U.S. featuring a sugar scrub and the Original Balm in one convenient, stackable duo pot, it quickly became a fan favourite.

Now, the brand is set to make another bold move. Expanding beyond the renowned format, Dr.PAWPAW is bringing in something fresh. Dr.PAWPAW introduces the Original Balm in a new sleek, twist-up stick format, which contains the same powerhouse of hero ingredients—PAWPAW extract, aloe vera, castor oil, and olive oil—that have made the Original Balm a trusted favourite. Designed for effortless application, the stick format allows customers that prefer this format to also enjoy the benefits of the multipurpose marvel.

“We’ve decided to introduce a new format for our iconic Original Balm because we believe in offering our customers more variety and fun. At Dr.PAWPAW, inclusivity and affordability have always been central to our mission. This new format embodies our commitment to empowering everyone with the freedom to choose the balm that best suits their individual preferences and lifestyle,” says Johnny Paterson, Co-Founder of Dr.PAWPAW.

Dr.PAWPAW Original Balm in original and new stick format

The Original Balm in a stick isn't the only exciting new addition from Dr.PAWPAW. The brand has taken its award-winning, celebrity-loved and makeup artist-approved formula and infused it with a touch of tropical bliss to create three irresistible new products: the Coconut Balm, Mango Balm and Watermelon Balm.

“While we’ve always been proud to be fragrance-free, we recognise the growing desire for products that not only deliver results but also offer a delicious sensory experience. We want every application to be a moment of escape, where the sweet hints of Coconut, Mango, and Watermelon transport you to your personal paradise. It's our way of blending quality with a new level of enjoyment, offering a little more fun with each swipe,” explained Pauline Paterson, Co-Founder of Dr.PAWPAW.

Dr.PAWPAW is also launching a multi-pack option, featuring all three tropical delights plus the Original Balm, ensuring customers can enjoy the full range of choices.

“With the launch of this range, we’re excited to create a fresh experience for those who love a bit of fun in their beauty products, while staying true to our roots of high-performing, natural, and vegan formulas. Now, customers can choose the Dr.PAWPAW balm that best fits their mood or lifestyle, whether they’re after the classic version or want to add a tropical twist to their daily beauty regimen,” say the Patersons.

Rest assured, the Original Balm tube isn’t going anywhere—it remains a core part of the lineup. With both the classic tube and the new stick available, Dr.PAWPAW is making it easier than ever for customers to enjoy their favourite multipurpose balm, whichever way they prefer.

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