Dr.PAWPAW "takes over London" with new marketing campaign

Dr.PAWPAW has introduced a large scale marketing campaign in the form of taxi wraps, promoting the launch of its new skincare range in London.

From July to November 2023, the full-scale taxi wraps will showcase the brand's YOUR gorgeous SKIN range with "bright and vibrant branding".

Outside the vehicles, consumers can spot Dr.PAWPAW's rainbow stripes and branding, whilst the inside offers information on the range and a competition to win a complete collection of the skincare worth over £110.

Created with Cab-E Media, the designs will also only be featured on and in electric vehicles to support the brand's eco-conscious mission.

Earlier this year, Dr.PAWPAW launched into the skincare category with YOUR gorgeous SKIN.

The range includes multitasking balms, hair and handcare, featuring planet conscious packaging and natural formulas with ethically sourced ingredients.

The new initiative marks the next step in Dr.PAWPAW's 12-month launch campaign for YOUR gorgeous SKIN, running from March 2023 to March 2024.