Dr.PAWPAW's expansion plans sees it hit Sainsbury’s shelves
Dr.PAWPAW continues its third-party expansion strategy, which sees its best-selling balms land on Sainsbury’s shelves this month.
In an interview with TheIndustry.beauty, Pauline Paterson, Co-founder of Dr.PAWPAW, said: "I think that Dr.PAWPAW could be anywhere where you need to pick up lip balm. So there are lots of stores out there that we're not in. So, we could be available literally anywhere and everywhere."
Now, amidst grocery shopping isles, everyday shoppers can pick up the brand’s multipurpose skincare range, designed to streamline your routine and keep your skin ultra-hydrated at an affordable price.
The offering also includes the launched Plumping Lip Oil, designed to give wearers the ultimate plump, glossy lip without compromising on hydration.
The range includes:
- 3 in 1 Cleansing Balm (RRP: £15.00)
- 4 in 1 Face Serum (RRP: £15.00)
- Brightening Eye Cream (RRP: £13.00)
- Hydrating Day Cream (RRP: £18.00)
- SPF 50 pa++++ Day Cream (RRP: £18.00)
- Rejuvenating Night Cream (RRP: £18.00)
- Glowing Sheet Mask (RRP: £4.99)
- Hydrating Sheet Mask (RRP: £4.99)
- Original Balm 10ml (RRP: £4.25)
- Peach Pink Balm 10ml (RRP: £4.25)
- Plumping Lip Oil (RRP: £4.95)
Australian-born Pauline Paterson co-founded Dr.PAWPAW with her husband Johnny after realising the UK didn't import pawpaw-infused skincare products. The everyday ingredient, which floods store shelves across the pond, has skin-healing properties that helped manage Pauline and Johnny's daughter's eczema.
The pawpaw fruit, which originates in North America, boasts similar skin-healing and hydrating benefits to Aloe Vera. In 2013, the couple decided to make their own pawpaw balm, which has evolved over the past decade.
Paterson is now on a mission to get Dr.PAWPAW's colourful tubes to be available in any and every convenience store across the country. Already available in Boots, Superdrug, M&S, Holland and Barret, Oliver Bonas and now Sainsbury's, we await to see where the brand crops up next.
