Dr Sam’s accelerates UK expansion with Space NK launch

After debuting in the UK with Sephora in September 2024, Dr Sam’s is accelerating its bricks-and-mortar strategy with a nationwide launch at Space NK, marking a "major milestone" in its evolution from a digitally-native business into a multi-channel beauty brand.

Founded by Cosmetic Dermatologist Dr Sam Bunting (pictured), the science-led skincare label will launch at spacenk.com and in selected Space NK stores from 10 February, expanding its physical footprint across the UK while also securing its first in-store presence in Ireland and Scotland.

The Space NK partnership follows Dr Sam’s UK entry into Sephora, which launched online and at the retailer’s Newcastle Metrocentre store in 2024. Together, the two partnerships signal a clear strategy, scale selectively through high-authority retail partners.

Dr Sam Bunting, Founder of Dr Sam’s, said: "At Dr Sam’s, we help people achieve bright, clear skin with scientifically formulated routines that are simple to follow, barrier-safe and proven to deliver real results. Our partnership with Space NK reflects a shared commitment to this approach, meeting growing consumer demand for trusted, proof-backed, expert-led skincare in-store."

In a beauty market crowded with complex routines and conflicting advice, Dr Sam’s has carved out a distinctive position by simplifying skincare down to clinical essentials. At the heart of the brand is #TheDrSamSystem, a four-step routine - Cleanse, Activate, Hydrate and Protect - based on the same protocols Dr Bunting uses daily in her clinic.

Victoria Campbell, Managing Director of Dr Sam’s, added: "We are thrilled to announce our partnership with one of the most dynamic retailers in the UK. As we continue to respond to the demand for a greater physical presence of the Dr Sam’s brand in the UK, Space NK was considered the natural next step given the strong customer synergy and expert positioning when it comes to high-performance skincare."

The move builds on growing consumer demand for expert-led, results-driven skincare at a time when credibility and clinical backing are increasingly shaping purchasing decisions in the prestige beauty space.

Sophie Wayman, Category Director, Skincare at Space NK, commented: "Dr Sam’s skincare represents everything we look for in a modern skincare brand. The products are simple, highly effective with proven results from renowned Harley Street cosmetic dermatologist Dr Sam Bunting. The brand is the perfect fit for Space NK’s skincare obsessed customers."

Dr Sam’s will be available at Space NK from Tuesday 10 February, online and in selected stores.