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Dragon's Den businesses join together to support Ukraine

Sophie Smith
15 March 2022

A number of Dragon's Den businesses have teamed up to use their new elevated platforms to raise £100,000 for Ukraine.

The businesses involved include sustainable childrenswear brand thelittleloop, children's skincare brand Toddle and sustainable deodorant brand Fussy.

Joining the businesses are Berczy Hard Seltzer, Toucan Giving, Rheal and Cheesegeek. Together they have partnered with the Disasters Emergency Committee (DEC), Ukraine Charity and Chernobyl Children's Lifeline, who are working to help those on the ground affected by the conflict.

Charlotte Morley, Founder of thelittloop, said: "We are all witnessing the horrific and tragic events in Ukraine unfold before our eyes. The shelling of civilians is just heartbreaking and we wanted to be able to do something which would have real impact, particularly for the children of Ukraine. So, we've clubbed together with a gang of incredible fellow Dragon's Den businesses, to use the communities we've been lucky enough to build as a result of the show, for good."

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