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Drest reveals new Supermodel line-up

Gaelle Walker
01 December 2020

Five real life Supermodels will join the Drest interactive luxury styling game as avatars from 1 December.

The Supermodels: Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine were “some of the most exciting women working in fashion” and truly represented “what it meant to be a Supermodel in today’s world,” Drest creator, founder and co-chief executive Lucy Yeomans said.

“Not only are they admired for their beauty and style, but they are also revered for their advocacy and philanthropic efforts.

“These women emulate Drest’s values and are key figureheads for causes that focus on diversity and inclusion, female empowerment, education and the welfare of children,” she added.

Each Supermodel will come with nine unique virtual hairstyles designed by hairstylist Sam McKnight while virtual makeup has been designed by Drests’s consultant makeup artist, Mary Greenwell.

From launch day until 9 December, Drest players will have the opportunity to cast and style the Supermodels in a series of dedicated group and individual Photoshoot Challenges for free, using fashion products from over 200 leading luxury fashion brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Thom Browne, Burberry, Stella McCartney and Fenty.

Following the free introductory period, the Supermodels will be available to cast through a Booking Fee that grants players a set number of uses, after which the Supermodel will need to be re-booked.

Drest has also pledged to support each of the Supermodels’ individual philanthropic causes by donating 50% of revenue earned by the Supermodels in-game to their respective causes.

The company also plans to donate 5% of every in-game microtransaction to causes that support diversity and inclusion, digital responsibility, mental health and female empowerment.

A pop-graphic video, that fuses gameplay, fashion and fine art, will be used to reveal the Supermodel line-up to the world on 1 December.

Created by self-labelled “digital obsessive” Hey Reilly, the high-energy, surreal visuals “illustrate the blurring lines of reality and digital,” to original music from record label owner James Lavelle.

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