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Dries Van Noten enters beauty market

Jeremy Lim
28 February 2022

Dries Van Noten has made its entry into the beauty market with the launch of a fragrance line and lipstick collection. 

The Belgian fashion house has joined the growing list of brands entering the beauty market, introducing a line of 10 gender-fluid eau de parfums and 30 lipsticks created in collaboration with Puig, the Spanish beauty and fashion conglomerate which owns a majority stake in Dries Van Noten.

Made from at least 85% natural ingredients, the perfume collection comes with refillable and collectible cases using recycled materials treated with different glass and porcelain prints.

Like the perfumes, the lipstick collection (comprising of sheer, satin and matte finish) is housed in collectible and refillable cases in contrasting top and bottom prints.

The debut beauty offering is completed with a selection of hand creams, bar soaps, and a travel pouch as well as beauty accessories such as resin mirrors, pochettes and combs.

Available from 2 March, the collection will retail at select Dries Van Noten boutiques and its online store.

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