Drybar launches UK DTC website as expansion continues
US hair styling brand Drybar has launched its own DTC website in the UK, continuing its brand expansion across Europe.
Customers can now shop Drybar's range of products, tools and accessories including the brand's The Double Shot Oval Blow-Dryer Brush, High Tip Self-Grip Rollers and Hot Toddy Heat Protectant Mist.
Described by the salon brand, Drybar has a high focus on blow-dries. This focus derives from professional stylist and founder Alli Webb, who felt she was constantly overpaying for blow-dries at traditional salons.
The brand's mission is to provide the best professional quality beauty products, tools and services to create and maintain the perfect blowout for all individual hair types. Inspired by cocktails, the brand's haircare range focuses on four areas: Cleanse & Condition, Extend Your Blow Dry, Styling & Finishing and Prep & Protect.
The announcement follows the a launch on Cult Beauty earlier this year and the opening of Drybar salons at Harrods and H beauty stores.
