DUA by Augustinus Bader Science opens second UK pop-up at Selfridges Trafford Centre

Skincare brand DUA by Augustinus Bader Science has expanded its UK retail presence with the launch of a second pop-up at Selfridges Trafford Centre, following its debut activation at Selfridges London. 

The new interactive retail space opened on 13 July and will run for two weeks before transitioning into a permanent location within the department store.

Designed to immerse shoppers in the brand’s world, the pop-up invites customers to discover the collection and experience its formulations firsthand. Visitors will also have access to exclusive in-store gifts and limited-edition merchandise, available while stocks last.

Founded by Dua Lipa in partnership with Augustinus Bader Science, the skincare brand combines the singer’s approach to streamlined skincare with the biotechnology company’s scientific expertise.

The collection includes the Balancing Cream Cleanser, Supercharged Glow Complex and Renewal Cream, powered by the brand’s proprietary TFC5 technology, which is designed to support the skin’s natural renewal process and strengthen the skin barrier over time.

The Trafford Centre opening builds on the momentum of the brand’s launch at Selfridges London earlier this year, reflecting continued investment in physical retail as beauty brands look to deepen customer engagement through immersive shopping experiences.

Department stores remain an important platform for beauty activations, enabling brands to introduce products through hands-on demonstrations, personalised consultations and limited-time experiences. Recent examples include Maison Crivelli’s immersive fragrance installation at Harrods, Wella’s Silverstone activation for F1 ACADEMY and The Organic Pharmacy’s Wimbledon-inspired suncare pop-up.

Following the temporary activation, DUA by Augustinus Bader Science will establish a permanent presence within Selfridges Trafford Centre, extending the brand’s UK retail footprint beyond London.