DUA by Augustinus Bader Science stages first-ever pop-up at Selfridges

DUA by Augustinus Bader Science – the high-performance skincare brand co-created by musician Dua Lipa and the science-led luxury skincare experts – is staging its first-ever pop-up at Selfridges in London.

The immersive experience runs at the Oxford Street store until 27 May. It invites visitors to step into the world of the brand and discover the formulas, which are powered by Bader's TFC5, a proprietary technology that strengthens the skin's natural barrier and enhances long-term elasticity.

Experiences at the pop-up include limited-edition DUA merchandise and collectable packaging (with limited quantities dropped daily), an interactive photobooth, and a test & play station

"For my first pop up for DUA by AB, there was no other choice but for us to go hometown and, of course, iconic. I’m thrilled to kick off my first pop-up in London at Selfridges. I can’t wait to have a pop in myself and give people the opportunity to experience firsthand this new way to bring the world of AB into your everyday," said founder and Chief Creative Director of DUA Skincare, Dua Lipa.

"We have adapted it for a new generation with each formula rooted in Augustinus Bader’s pioneering science, broken down into three simple steps and powered by their entry level TFC5 technology - focused on protection and hydration."

Dua Lipa and Augustinus Bader revealed their collaboration last November. The range includes the Balancing Cream Cleanser (£32), a clarifying cream-to-foam cleanser that removes makeup, SPF, oil, and impurities while maintaining hydration. Also available are the Supercharged Glow Complex (£65), a vitamin-rich serum designed to brighten, even skin tone, improve elasticity, and reduce the appearance of dark spots and fine lines, and finally the Renewal Cream (£60), a lightweight moisturiser that hydrates, strengthens, and smooths the appearance of fine lines, wrinkles, and pores.

The launch broadens the Augustinus Bader brand's reach beyond its luxury customer base and allows it to tap in to Dua Lipa's vast global fanbase.

It followed on from a collaboration with former Spice Girl turned fashion and beauty entrepreneur Victoria Beckham. Bader and Beckham co-created the Foundation Drops for Victoria Beckham Beauty, which at £104 are more in keeping with both brands' luxury positioning.

DUA by AB will be continuing its global roll-out with a further pop-up planned for Paris.