Duck & Dry strengthens London footprint with new John Lewis salon

British brand Duck & Dry has partnered with John Lewis, opening a new salon in the department store’s Oxford Street flagship on the ground-floor beauty hall.

The collaboration brings Duck & Dry’s signature styling experience to one of London’s most prominent retail locations.

With salons in several of the city’s landmark locations, the brand has built a reputation for delivering premium, experience-driven services.

The new Oxford Street salon features modern, bright interiors. Visitors can choose from a curated lookbook of blow dries and updos or explore the luxe rituals at the treatment bar.

Yulia Rorstrom, founder and CEO of Duck & Dry, said: "Partnering with John Lewis is a true privilege for us.

"It’s also a clear reflection of a growing trend – that beauty services can significantly enhance the retail experience, transforming a shopping visit into something more personal, social and confidence boosting.

"We’re incredibly proud for Duck & Dry to be part of this evolving beauty movement and to bring our signature styling experience into such a respected retail environment."

It comes as beauty improves on Oxford Street, with Selfridges recently completing a two-year refurbishment of its London beauty hall.

The updates include refreshed retail concepts across fragrance, cosmetics and skincare, alongside an expanded range of services such as consultations, engraving, personalisation and specialist residencies.