Dyson announces return of Styling Tour to London

Dyson has announced the return of its Styling Tour to London next month, creating the "ultimate destination for styling and shopping this festive season".

Located at Westfield London, the pop-up will take place from 2-16 December and showcase the brand's full portfolio of haircare technology.

This includes Dyson's Airwrap multi-styler, Supersonic hair dryer, and Corrale hair straightener - engineered for all hair types with no extreme heat.

It will also display new colourways, such as Ceramic Pop, available to purchase with complimentary personalisation and gift-wrapping services at the destination.

In addition to product displays, the event will allow visitors to access complimentary styling appointments with Dyson’s hair styling team.

Guests can pre-book a complimentary 30-minute dry styling session online, as well as a private styling station for those who want a more "in-depth" experience.

The tools will also be available to try-out at designated self-styling stations.

Dyson has built up a reputation in the haircare technology market in recent years. It first launched a Supersonic hairdryer in 2016, which uses fast airflow and intelligent heat control to quickly dry hair, whilst keeping it strong and healthy.

Since then, the brand has developed a whole range of styling tools engineered to provide styles for all hair types, limiting exposure to extreme heat damage. This includes the Dyson Airwrap multi-styler, which is often sold-out online.

Dyson held its first national Styling Tour in July 2022, bringing its range of haircare technologies to consumers across the UK. The tour showcased the brand's full portfolio, offering hair diagnostics, recommendations, and demonstrations.