Dyson announces UK product showcase Styling Tour

Dyson has announced its first national Styling Tour, bringing its range of haircare technologies to consumers across the UK.

Starting at Manchester Spinningfields from the 13th of July 2022, the tour will cover six other locations including London, Leeds, Birmingham and Edinburgh.

The Dyson Styling Tour will showcase the brand's full portfolio, offering hair diagnostics, personalised recommendations, demonstrations and support from Dyson experts.

Inspired by the shape of Dyson's Supersonic hair dryer, the immersive space has a circular design with interactive screens showcasing a range of styling content and visuals for guests to learn about Dyson’s engineering process.

The dedicated salon space features up to seven styling stations, where visitors can pre-book a complimentary 30-minute dry styling session from a curated styling menu with one of Dyson’s expert stylists or trial the tools themselves at the designated self-styling stations. Consumers can also visit the Dyson cam to share their new self-styled or professionally styled looks.

The launch of Dyson's Styling Tour further strengthens the brand's presence in the haircare technology market. Aiming to protect hair against extreme heat damage, Dyson's products include the Dyson Airwrap stylers, Corrale straightener and Supersonic hair dryer.