Dyson to cut around 1,000 UK jobs

Dyson is planning to axe more than a quarter of its UK jobs as part of a major restructuring.

The company, which is known for its vacuum cleaners, hair tools and air treatment technology, is to cut around 1,000 of its roughly 3,500 jobs in the UK, it told staff in an email on Tuesday morning.

Dyson is based in Wiltshire but also has offices in London and Bristol.

Chief Executive Hanno Kirner told employees: "We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future.

"As such, we are proposing changes to our organisation, which may result in redundancies.

"Dyson operates in increasingly fierce and competitive global markets, in which the pace of innovation and change is only accelerating."

The news comes as Dyson continues to build up a reputation in the haircare technology market, having first launched into the category eight years ago with its Supersonic hairdryer.

Since then, the technology company has developed a whole range of styling tools engineered for all hair types, including the Dyson Airwrap multi-styler, which is often in high demand.

More recently, Dyson also introduced the Airstrait, which straightens hair from wet to dry using air, as well as the Supersonic R, designed specifically for professionals, and the Nural, described as its most intelligent hair dryer to date.